At Van Gend δ Partner, we offer an approach based on your needs .We don`t apply standard templates; our strength lies in tailored content, adapting to market dynamics, and recognizing your core values and market conditions with a comprehensive methodology to deliver bespoke solutions. Together, we craft specific business models or go-to-market strategies to provide a competitive edge. We deliver the perfect marketing mix by combining traditional and online social media with innovative business concepts and "go-to-market" models. Van Gend & Partner customizes integrated strategies or business models to unlock the full potential of your brand, business, or investment, ensuring commercial success. we combine marketing excellence with sales savvy.
New Business like Showbusiness : Balich Wonder Studios
Having it s origin in the opening ceremonies of the Olympic games BWS were facing the challenge to diversify into new market opportunities , spread the risks of the acquisition of low frequented worldwide grand opening shows and built a structural foundation in their business of show productions. The aim: to grow the company and keep creative show-developer talent on board. VGP was asked to devise a plan and new sales initiatives.
entrance of indonesian olympic team Rio 2016
In the fiercely competitive grand openings and mega-shows arena, we've delivered a business strategy to boost sales and new market entries into Asia (China, India and Indonesia).
Also we represented show producer BWS in those countries on site for an interim period, leveraging our top-class network.
In Jakarta, Mumbai, and Guangzhou, we gathered on-site business intelligence, connected with key players, and presented BWS' value propositions. This resulted in new business opportunities and partnerships, such as winning the contract for the grand opening of the Asian Para Games-
Hand out by Eric Thohir of the Gratitude Award for organising the 2 day workshop with indonesianolympic comittee and BWS
Making Memories : Heineken KNVB beker tradition
We leveraged Heineken's foundership in Rotterdam Stadion Feyenoord into a unique "crossover" marketing initiative to position Amstel, a Dutch sub-brand of the well-known international brand. What began as a mind blowing idea born during a contract review meeting with Heineken management turned into a strong, detailed marketing proposition for their sub-brand, Amstel Beer.
While a group of five founders provided much needed equity for the financing of the Rotterdam stadium in return for marketing and supplier rights, Heineken management challenged us to propose something beyond the ordinary, something that could change the stadium and football landscape. During a meeting in the Heineken boardroom, with the final contract concept being reviewed and with both logos of Amstel and Heineken in sight, a crossover idea for this partnership was born. As a spin-off of the Rotterdam Foundership, we structured a subcontract for Heineken l with the Dutch Football Association (KNVB) and Feyenoord Stadium and Amstel as partners. This led to a long-term commitment from Amstel for the Dutch Cup Final, establishing a tradition in Dutch football where every Dutch football player now dreams of playing the final in the Kuip.
In the following years Amstel with Dutch their own marketing experts extended the cupfinal in Amstel brand activation, like reintroducing the "Badjas" as a warming cloth during the cup ceremony, a precious piece of stadium history brought into modern football : Red for the Winners - White for the losing team , according to the Amstel brand colours.
In recent years the management of Heineken replaced the KNVB Cup rights to the brand Heineken as part of their marketing strategy in sports.
